Monday, November 13, 2017

#SocialMedia

            One of the projects I was assigned when I began interning was to enhance our social media accounts and improve our engagement with our followers. However, this task has proven more difficult than I imagined. In the process of writing this blog, I decided to ask for advice from Savannah, the Recruiting Director of our partner business, Uprooted Consulting. She offered advice on three basic concepts to focus on.

            First, she emphasizes the importance of displaying the company’s culture through their posts. Uprooted Consulting has an office with more of a hippy feel, so many pictures and lingo showcase this culture. When employee candidates look through your social media accounts, they should have a clear picture of what to expect when they step foot in the office. At WM&C, we have a fun environment and our employees are close to each other. We try to demonstrate that and make candidates excited to be welcomed into the work family.

            Savannah also indicated the importance of showcasing specific employees and their accomplishments within the company. When posting pictures of these employees, she always includes their names and positions within the company. This allows viewers to gain a more personal view of the company rather than our media being populated by random faces.


            Finally, never underestimate the power of hashtags. From my personal experience, I notice that hashtags bring engagement from certain audiences. This also allows viewers to easily access all posts made regarding your business. Having a hashtag for your company helps further project your brand and increases the quantity of people viewing your posts.


Friday, October 27, 2017

Interview Tips and Tricks


Interviews are crucial to not only landing a job, but landing a job you can see yourself excelling in. When asking a friend about his interview experiences one comment he said stuck out to me: “It’s an interview for them as much as it’s an interview for me.” During an interview, not only are employers seeking to find someone that will be a good fit for the job and within their company, but the prospective employee is trying to picture themselves working there. After speaking with someone who has conducted a plethora of interviews and a soon-to-be college graduate who has undergone various interviews throughout their job search, here’s what I’ve found out:

First Impressions:
Employer: Show up to the interview confident, dressed appropriately, and prepared. Employers want to see that you are taking the interview seriously and that you know how to hold yourself within a professional setting.

Candidate: Be professional and timely. If you don’t respect the candidates time within the interview it doesn’t give them a good impression that you will respect their time as an employee. If you have an interview set up with someone, plan accordingly and be prepared to conduct the interview at the time you planned.

Throughout the interview:
Employer: Throughout the interview, I expect the candidates to answer questions with confidence and enthusiasm. Candidates that stand out are the ones that show optimism towards the opportunity and what the company does. Don’t be afraid to ask questions to clarify job responsibilities or expectations you will be held accountable for in that position. When talking to the employer, he expressed that he loves when people ask questions. He understands that the job isn’t for everyone and would rather them ask questions and find out if it is a good fit for them now rather than later.

Candidate: The employer should be professional and represent the company well. This includes giving an accurate representation of the company dynamic as well as giving a clear evaluation of what the position will be. The more details the better. Candidates should have a full understanding of the position they are interviewing for including what a typical day looks like.

When interviewing the candidate, explain to them why they were contacted for the interview. This will help the candidate understand what your company is looking for and whether they feel comfortable meeting those expectations.

The candidate discussed his experiences in interviews. One of the biggest criticisms he had towards hiring directors was the time they wasted asking stereotypical and irrelevant questions. He wanted to be asked more in depth and thought-provoking questions. He felt he often had to steer the conversation towards discussing his resume and wished that employers would focus more on that. He stated that everything was on his resume for a reason because his experiences made him stand out as a candidate. If the employer spent the whole time asking surface level questions, it was hard for him to make himself stand out from everyone else who was being interviewed for that position.

What is the biggest difference between interviewing for an entry level versus higher position?
Employer: When interviewing for entry level positions, the employer is more concerned with the candidate’s personality and willingness to learn than any experience they’ve held. This is unlike management positions when he is more concerned with the work they’ve done in the past and their ability to prove their work ethic through past positions and responsibilities.


Candidate: When interviewing for internship positions, the candidate felt that a lot of questions were directed towards their ability to adapt quickly to change. They also noticed that employers were seeking students who were willing to work on a multitude of tasks and responsibilities. Internships are focused more on completing many tasks in a short amount of time and employers are seeking candidates capable of doing that. This is similar to an entry level position except entry level candidates will be more focused on quickly adapting to one particular task rather than various responsibilities.

Wednesday, October 4, 2017

Intern Spotlight!



Jacob Cohen


Jacob is a senior at Franklin University studying Marketing. At Walker Marketing and Consulting, Jacob is gaining experience in the field handling contracts and negotiations with our clients. After merely two weeks of working at WM&C, he was promoted to a leadership position which will give him opportunities to interview and train prospective employees. 

"I started interning at Walker Marketing and Consulting 4 weeks ago. In that time I have become a rather successful intern and was even ranked #1 salesman in the country my second week on the job.
The things that have allowed me to be so successful is coming in everyday with a positive attitude and always keeping my end goals in mind so that I know what I'm working toward.
This internship has taught me that you get what you work hard for and that motivates me to put my best foot forward each day."

Wednesday, September 20, 2017

The Do's and Don'ts of Resumes

Here at WM&C, we are looking to expand our office. In order to do this, we must first expand our team. Each day, we look through hundreds of resumes to bring in prospective employees. So, what are we looking for in a resume? How can you make your resume stand out from the hundreds of other applicants?

DO
- Pay attention to the layout of your resume. The layout determines the first impression an employer will have of you. Make sure your resume is structured and appealing to the eye. Keep the page symmetrical rather than having all of your information off to the side. This could look like having the dates you worked that job or where that job was located aligned on the right side of the page. Make sure your name stands out and add headings to better organize your job experiences.

- List the most relevant experience at the top of the page. This is the first thing the employer reads. If what they are looking for in an employee is not found within the first few lines of the resume, they will often move onto the next one. Keep in mind that employers are looking through hundreds of resumes and do not have time to spend several minutes reading through the details of yours. If you catch their eye initially, then they will spend the time to read through the details of your resume. This may require you to edit your resume to cater to the different jobs you are applying for. Always have one standard resume, and build off of it or adjust it to fit the specific jobs you are applying for.

- Explain in detail the tasks and responsibilities you completed at each job. Employers like to have an idea of what you are familiar with and what they may need to train you on for their position.

- Find the happy medium between bullet points and paragraphs. While you should avoid having a list of bullet points, long paragraphs are also undesirable. Try to keep a consistent number of bullet points per experience listed (for example, one job description should not have five bullet points while another only has two). Seek quality not quantity with your bullet points.

- Be concise in your descriptions. Employers only spend about two minutes per resume, so they do not have time to read through long descriptions.

- Underline, bold, and italicize key words, phrases, or headings. Use these to emphasize areas you want to draw the employers attention to. Choose important words or ideas that will exhibit the appealing qualifications and characteristics you have to offer.



DON'T
- Have any spelling or grammar errors! Check and double check and have a friend check. Employers do not want to hire you if you appear illiterate or it seems like you put very little effort into creating your resume.

- Have your resume exceed 1 page. Unless you are applying for upper level management or advanced positions, your resume should be limited to the most important experiences and skills. Cut out jobs that were held 15+ years ago and make sure all information is relevant.

- List anything on your resume that you can't explain in an interview. For each bullet point as yourself "How will this show my qualifications for the job I am applying for?" And, "If they ask me about this specific point in the interview, what will I say?"

- Have crazy or mismatching fonts or use different colored lettering.

- List salary/pay under any of the jobs.

- List education if you have been graduated at least five years. The further out of school you are, the less employers care about school and the more they care about jobs held since then.

- Have a long objective statement. Objective statements should be limited to 1-2 sentences.


Tuesday, September 12, 2017

Intern Spotlight!

Meet Tracey! Tracey is one of our interns here at WM&C. She is a junior at The Ohio State University studying Marketing. Her hobbies include travelling, spending time with friends and family, and anything involving animals- especially horses.

Here at WM&C, Tracey is gaining experience in the field as well as assisting in the office. While in the field, Tracey works to build relationships and establish new customers as well as working to renew current clients. Tracey also has been working to enhance our social media presence as well as recruit new employees for the company. She even took on the project of redesigning our website to better inform viewers of our company values and goals.

Tracey's favorite aspect of WM&C is the people she works with. She loves how close everyone is and that they always have a great time while still being productive at work. The company has given her a lot of opportunities to utilize what she is learning at Ohio State which has been a great experience for her.