First, she emphasizes the importance of displaying the company’s culture through their posts. Uprooted Consulting has an office with more of a hippy feel, so many pictures and lingo showcase this culture. When employee candidates look through your social media accounts, they should have a clear picture of what to expect when they step foot in the office. At WM&C, we have a fun environment and our employees are close to each other. We try to demonstrate that and make candidates excited to be welcomed into the work family.
Savannah also indicated the importance of showcasing specific employees and their accomplishments within the company. When posting pictures of these employees, she always includes their names and positions within the company. This allows viewers to gain a more personal view of the company rather than our media being populated by random faces.
Finally, never underestimate the power of hashtags. From my personal experience, I notice that hashtags bring engagement from certain audiences. This also allows viewers to easily access all posts made regarding your business. Having a hashtag for your company helps further project your brand and increases the quantity of people viewing your posts.